Experience
Director of Communications
UNC Greensboro College of Arts & Sciences (CAS) | Greensboro, NC
*Fully Remote position for past 3 years*
December 2019 – present
Direct all strategic communications for the College of Arts & Sciences, the largest of the university's six academic units.
Disseminate news through the monthly newsletter and online channels (website, social media).
Write and distribute press releases around timely research findings, awards, and events.
Develop digital and print materials including marketing materials, internal messaging, alumni and donor communications, CAS websites, brochures, flyers, postcards, and digital graphics.
Create content for and manage all CAS social media channels.
Promote and monitor UNCG brand adherence and consistency.
Serve as primary contact for both internal and external marketing and media, in cooperation with University Communications.
Represent CAS across campus as part of the UNCG community of communications professionals, in partnership with University Communications.
Marketing and Communications Manager
Hospice and Palliative Care of Greensboro (HPCG) - now called AuthoraCare Collective
Greensboro, NC
September 2017 – November 2019
Annually developed and directed community-focused marketing campaigns that proactively support the organization’s marketing, outreach and fundraising initiatives.
Oversaw creation of all public communications for HPCG, developing materials including press releases, newsletters, web copy, social media, the agency's blog and email campaigns.
Managed both organic and paid promotions, including pay-per-click ads, Google Adwords, boosted posts and retargeting ads.
Supervised, hired, trained and delegated tasks to one full-time Communications Specialist.
Communications Specialist
Hospice and Palliative Care of Greensboro (HPCG) - now called AuthoraCare Collective
Greensboro, NC
February 2015 – September 2017
Performed all graphic design (brochures, flyers, digital graphics, etc.) for agency using Adobe Creative Suite; Managed website; oversaw all agency social media activities; Wrote stories for agency’s blog and newsletter.
Writer and Editor
University of Cincinnati, College of Engineering | Cincinnati, OH
May 2013 – December 2014
Wrote and designed articles, newsletters, and web copy to attract new students to Biomedical, Chemical and Environmental Engineering and improve departmental communication.
Graduate Teaching Assistant
University of Cincinnati | Cincinnati, OH
August 2012 – May 2014
Taught four sections of “ENGL 4091: Writing for Business” (solo) while completing my master’s degree. Students were primarily juniors and seniors in the College of Business.
SKILLS
Writing and Editing | AP Style
Graphic Design | Adobe Creative Suite | Brand Management
Web Content Management | WordPress | SEO | HTML
Email Marketing
Social Media Marketing
Digital Marketing | Pay-Per-Click | Google Ads
Management | Teaching | Training
Education
University of Cincinnati, Cincinnati, OH
Master of Arts – Professional Communication (English Department)
August 2012 – May 2014
GPA: 4.0/4.0
Related Coursework: Web Design, Graphic Design, Editing, Reports and Proposals, Professional and Technical Writing
Wittenberg University, Springfield, OH
Bachelor of Arts – English Literature
Minors in Creative Writing and Women’s Studies
August 2008 – May 2012
GPA: 3.9/4.0
Senior Honors Thesis: “‘That Visionary Hollow’: Women as Mirrors in Jane Eyre and Wide Sargasso Sea”
Graduated Summa Cum Laude with University and Departmental Honors